GUARDIAN WATER TREATMENT
CASES OF LEGIONNAIRE’S DISEASE REPORTED EVERY YEAR
LEGIONELLA KILL RATE OF GUARDIAN’S PRODUCT WALLENIUS AOT
Guardian Water Treatment is a leading water and air hygiene specialist, working across a range of sectors, including hospitality, healthcare, industrial and domestic properties. Guardian came to Magenta looking for copywriting for its new website and greater exposure in the facilities management and building services media, as well as relevant industry specific titles.
Working alongside Guardian’s web build team, Magenta produced all content for the website, written with Search Engine Optimisation (SEO) in-mind. Going forward, Magenta will keep the site updated, manage the blog section and implementing a client e-newsletter.
“We have been impressed by Magenta’s pro-active approach, the amount of coverage achieved within our target magazines and the opportunities they bring to the table in terms of their excellent contacts within the building services and facilities management audiences.”
PR-wise, Guardian’s Associate Director, Steven Booth, has been put forward as a thought leader in the fields of legionella prevention, the importance of water hygiene for efficient HVAC system operation and Sick Building Syndrome (caused by poor air hygiene). Articles have appeared in leading building services titles, such as H&V News, HVR and Modern Building Services, with industry specific pieces in the Institute of Hospitalities magazine and domestic titles such as PHPI and Installer magazine.
Guardian will be hosting a BIFM event on water treatment and looking to Magenta for support launching exciting new products to the UK market in 2016.