“Cathy and her Magenta Associates team were engaged to assist us in the delivery of an internal awards program and support the delivery of a highly successful EMEA Leadership Summit. Cathy is a consummate professional, producing high quality innovative work backed by impeccable industry credentials and expertise. It was genuine pleasure to work with Cathy on this project and I look forward to the next opportunity to work together.”
— Bruce Barclay
manager, EMEA Facilities Operations

EMC is a global leader in information technology as a service operating in 86 countries with manufacturing plants in the US and Ireland. In Europe, the Middle East and Africa (EMEA), EMC occupies 132 buildings in 50 countries supporting c12,000 people. Magenta has worked with the EMEA Real Estate and Facilities function, led by Ken O’Mahony, senior director EMEA for Global Real Estate and Facilities (GREF), and Bruce Barclay, manager EMEA Facilities Operations, in several ways.

Initially the team produced an awards submission for the EuroFM Partners Across Borders award describing its innovative One Team approach across EMEA which beat off stiff competition to be declared the winner in March 2015. Following that success, Magenta supported the team’s EMEA Leadership Summit in a number of ways: chair of the internal awards judging panel, overnight newspaper production and a social media guide.

This led to Magenta creating an ongoing PR programme to promote the FM team’s work with articles and profiles in a number of trade publications, in addition to a strategic FM case study about EMC’s work by the Royal Institution of Chartered Surveyors (RICS) which is currently in production. In 2016, EMC has involved Magenta in putting together a further award entry, and once again supporting the leadership summit.