To be, or not to be?

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Alice Friel, an English literature student at the University of Bristol, reflects on her two-week internship at Magenta. Whenever I tell people that I’m studying towards a degree in English literature, I dread the typical response of “Do you want to be an English teacher?”. I find this frustrating because teaching is something I’ve never been interested in, but I …

Cathy Hayward awarded CIPR’s Post Graduate Diploma in PR

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Cathy Hayward, Magenta’s managing director, has been awarded the Chartered Institute of Public Relations Post-Graduate Diploma in PR with distinction. Cathy completed the year-long, part-time course in December 2012. A combination of face-to-face lectures in central London and distance learning, the course covered PR as a management function; theoretical approaches to PR; reputation management; corporate responsibility and stakeholder theory; issues …