We deliver public and media relations, content marketing, awards writing, social media support, event facilitation, branding / design services, and the full suite of corporate communications including crisis management and internal communications to clients in corporate real estate, architecture and design, workplace and facilities management. Whatever your communication need, we can support you.
Over the past seven years, Magenta has helped many clients to reach the winners’ podium. We are award writing specialists with an in-depth knowledge of the leading industry awards. We’ve written entries for a wide range of awards programmes, including local business awards, corporate real estate, construction, facilities management and technology.
Read our guide to the topic, or talk to us about managing the awards entry process.
“Members of the Magenta team have previously judged for the British Institute of Facilities Management and for the i-FM Technology in FM awards.”
Thought leadership material, from white papers, case studies, surveys, in-depth research, blogs, videos and podcasts, should form the cornerstone of any PR strategy. These tools are excellent ways of increasing your PR results, providing content for social media and the press, boosting your professional credentials and providing warm leads for your database.
Scandal makes news. Crisis communications doesn’t just apply to headline-grabbing controversies. A seemingly low-key issue, if left unchecked, can boil over into full-blown crisis that damages the standing of an organisation.
Any business can run into difficulty at any time. Being prepared and being confident to handle a crisis can help to mitigate the effect on your internal and external business reputation. Magenta is an expert in crisis communications and reputation management. We will work with you to put together a crisis communications policy which outlines who should do what and when, create standard statements for use in the event of incident, and support you through every eventuality.
Read our guide to managing crisis communications.
We provide design and rebranding services wherever needed. Magenta’s design team led by creative director Mark Parry, who has more than 25 years’ experience in design and publishing, supports everything from designing white papers, websites, guides, case studies, invitations, postcards and infographics, to full-blown brand and logo redesigns.
Download our design brochure to see more
EVENT SUPPORT AND FACILITATION
Magenta has extensive experience in planning and running events for clients – from joint special interest seminars with the likes of the BIFM, IFMA UK and CoreNet to intimate targeted industry roundtable events and dinners where we facilitate the discussion. These are a great way to network with and entice potential clients from specific sectors. It can also be a great way to produce unique, engaging content.
“A great content and PR strategy sits at the heart of every successful live trade show”
“70% of affluent investors changed relationships or reallocated investments as a result of media content”
MEDIA AND PUBLIC RELATIONS
Public relations is about reputation - the result of what you do, what you say and what others say about you. Companies that include public relations as part of the marketing mix are forced to think carefully about their brand image and messaging. This, in turn, enables organisations to communicate effectively with their target audience. Thought leadership placement across a variety of medias can establish business credibility and attract potential customers. Relevant media placements can also draw interest from investors and potential backers.
Magenta’s team has extensive editorial experience. As former journalists, we understand what editors are looking for and how they like stories to be presented.
Magenta has considerable experience supporting companies through the rebranding, repositioning and messaging process having successfully helped facilities management, catering and construction firms in this area. We have conducted numerous perception audits of companies over the years which has helped inform the PR, communications, marketing and sales strategies.
Social media plays a key role in any communications package, in terms of communicating with current and potential clients, key sector influencers, the wider market and also existing and potential employees. Magenta provides a variety of social media support for current clients from completely managing the day-to-day running of accounts, to producing on-going, agile strategic time plans and drafting content to be implemented in-house.