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MAGENTA REPORT
Building a New Brand

The conventional understanding of brand as merely the logo and colours of a business is too crude. In reality, it is the distillation of a business’s entire makeup, from its mission and values to its people and service.

An effective rebranding exercise can help to foster a loyal customer base, lasting market power and genuine business transformation.

With the help of senior comms and marketing professionals in the built environment sectors, this new report from Magenta Associates examines the nature of brand and lays out the steps that businesses should take to ensure that any rebranding exercise avoids the most common pitfalls.

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