SERVICES

We are experts in communications delivering media and public relations, crisis communications, content marketing, perception audits and research, together with awards writing, social media advice and collateral design and copywriting. Whatever your communication need, we can support you.


 
 

AWARD WRITING


Winning industry awards isn’t just a matter of luck. If you’re going to spend time and money entering an award scheme, then it’s worth planning it properly and producing the best entry you can. Read our guide to the topic, or talk to us about managing the awards entry process.

Over the past five years, we have helped many clients to reach the winners’ podium. We are award writing specialists with an in-depth knowledge of the leading service and industry awards. We’ve written entries for a wide range of awards, including local business awards, real estate, construction, facilities management and IT and technology. In addition, Magenta MD Cathy Hayward has previously been a judge for the British Institute of Facilities Management awards.


If you’re going to spend time and money entering an award scheme, then it’s worth planning it properly

DESIGN


People swipe left on Tinder based on the look of the potential partner on the screen. Readers often choose a book based on the image on the cover. And employers make their decision about the suitability of a potential employee within seconds of meeting them. Whether we like it or not, looks matter. And no more so when it comes to content and marketing collateral.

Our design team is experienced at producing a range of enticing material from white papers, guides and presentations, to marketing brochures, infographics and entire brand refreshes. Design matters. How you present your material is almost as important as the content itself. Talk to us about making you look good.


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CONTENT MARKETING


Traditional marketing is dead. Your target audience has learnt to switch off from press adverts, and ignore online banners and pop-ups while surfing. The new world of marketing and PR is about demonstrating your expertise through creating new and relevant content. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. It’s no longer enough to be an expert in your particular area, you also need to be able to prove it. Content marketing is about communicating with your target market without selling, but by demonstrating your knowledge.

As sector specialists, not generalists, we are experts in the built environment and can write knowledgably about your topic to create content which makes you stand out.


Content marketing is about communicating with your target market without selling, but by demonstrating your knowledge.

CRISIS COMMUNICATIONS


From Mitie’s brush with industrial action on a healthcare contract to Interserve’s problem with its Foreign Office cleaners – scandal makes news. Crisis communications doesn’t just apply to headline-grabbing controversies. A seemingly low-key issue, if left unchecked, can boil over into full-blown crisis that damages the standing of an organisation – and can hit the headlines.

Magenta is an expert in crisis communications providing 24/7 support to our clients. We will work with you to put together a crisis communications policy which outlines who should do what and when, create standard statements for use in the event of incident, and support you through every eventuality.

Read our guide to managing crisis communications, or read our article on i-FM.net on the same topic.


A seemingly low-key issue, if left unchecked, can boil over into a full-blown crisis

MARKETING


The point at which a company needs specialist in-house marketing skills often comes long before it can afford or justify a full-time director. Marketing then becomes part of someone’s job (often the sales director) who tends to focus on their core skills, and marketing gets ignored.

We provide marketing directors on a flexible part-time basis, enabling senior level engagement with the knowledge, experience and drive that big corporates enjoy but without the associated cost and risk. Our marketing directors are available on a part-time basis to work alongside you, delivering value from day one whether you want fast, cost effective lead generation activity to grow revenues, to target new markets, to prepare your company for sale or to put together an overarching marketing strategy, of which PR may – or may not – be a part.


Our marketing directors are available on a part-time basis to work alongside you, delivering value from day one

MEDIA AND PUBLIC RELATIONS


Are your competitors getting all the publicity? Do you have a great story to tell but don’t have the time to tell it, or the media contacts to approach? No matter how small or large your organisation, PR is an important tool to stay competitive, and nowhere more so than in the built environment sector.

Whether you keep your marketing and PR in-house, use an external PR agency or a mixture of both, managing public opinion about your business can make or break your business. An external agency can provide an independent sounding board to your business, tempering enthusiasm and providing a realistic perspective. By working with a number of different clients in the sector, Magenta provides an objective, cost-effective approach with strong media contacts across the sector. We can help you get your story to the right media channel – whether it be the property, facilities management or A&D trade press, local, regional, nationals or broadcast. We have strong relationships with a wide range of press and the expertise to maximise your story. Many of our team have a background in journalism, so we understand what journalists want and when they want it.


No matter how small or large your organisation, PR is an important tool to stay competitive

PERCEPTION AUDITS


How do you know what existing and potential clients really think about your business? Do you ask them, or do you wait for them to be unhappy enough to leave before asking what you could do better?

How do potential clients, and the wider market, perceive your brand? Are you a market leader, or an also-ran? Are there common reasons why customers leave your organisation, and or you don’t win new clients?

Our brand perception audit involves talking extensively to existing and potential clients, employees, and the wider market to produce a rounded, and independent, view of what people really think of your organisation. You will discover your strengths and weaknesses, what new products and services the market wants you to deliver, and where your competitors do better – and fare worse – compared to you.

Magenta has carried out numerous perception audits and research projects helping businesses to understand their brand’s perception in the market.


You will discover your strengths and weaknesses

SOCIAL MEDIA


Great claims are made for the impact of social media on personal and business communications and although there is some hype, the phenomenon cannot be ignored with news stories being broken and reputations been made, and destroyed.

Magenta’s own research into the use of social media in the built environment has demonstrated that while some organisations are key advocates, others see it as a less important comms tool. But social media – from LinkedIn and Twitter to Facebook, Instagram and Tumblr – undoubtedly has a key role to play in most communications strategies whether that be aimed at existing or potential clients, journalists, employees or other stakeholders.

We see social media as an integral part of the communications mix, complementing more traditional marketing such as editorial, events and advertising. Our Twitter-savvy team will advise you on the most effective course of action to create an engaging and interactive social media presence.


We see social media as an integral part of the communications mix, complementing more traditional marketing