Sonim Technologies, maker of the world’s toughest phones, has appointed Magenta Associates to support the business with its public relations in the UK. Magenta will work with Sonim on a number of projects including traditional PR, events support and market research to target the more than five million workers in industries in the UK where reliability, ruggedness, total cost of ownership of communications devices together with security, safety and efficiency in their working environment are paramount.
Sonim is the provider of ultra-rugged, water-submersible mobile phones designed specifically for workers in challenging outdoor and industrial environments. Sonim’s industry-leading three-year comprehensive warranty has redefined customer expectations of rugged technology. The company provides a suite of high-performance workforce management solutions that keep workers safe and enhance their productivity, including push-to-talk, lone worker safety services and NFC proof-of-activity services. The company is headquartered in San Mateo, California and offers its products in over 50 countries.
“Sonim is pleased to be working with Magenta Associates, a specialist agency which has strong links within the facilities management sector, to enhance our marketing and PR strategy in the UK,” said Vince Galvin, Sonim’s new VP Sales Northern Europe.
Cathy Hayward, managing director of Magenta Associates added: “I am excited to be working with Sonim on such a wide-ranging brief and look forward to working with the business to increase its profile within the facilities management marketplace in the UK.”